CU exports 10,000 dalgona to Mongolia and Malaysia
CU’s dalgona products come in four different forms – three from “Squid Game” and a new addition, a heart. (CU)
Convenience store chain CU is exporting 10,000 dalgona, Korea’s traditional “Squid Game” candy sugar, to Mongolia and Malaysia, its operator BGF Retail said.
Dalgona, an old-fashioned Korean candy made with sugar and baking soda, became an overnight sensation after the success of the Netflix show.
A total of 10,000 dalgona will be shipped to Mongolia and Malaysia, 5,000 to each country, BGF said. The product will feature four different shapes – umbrella, star, heart and triangle – and will retail for $2 each.
The export comes at the request of local partner companies who want to target local customers who find it difficult to make dalgona themselves, BGF added.
CU has also been exporting assorted “Pepero Day” edition products to Malaysia since September.
Pepero Day, which is celebrated on November 11 for the date’s similarity to the snack product, is a day when friends and lovers exchange the thin sticks of chocolate-covered cookies.
A squid-shaped corndog launched in CU Malaysia was the top-selling instant food in October, and Korean red bean-filled steamed buns sold in CU Mongolia since September have sold twice the amount of traditional dumplings Mongolians sold last month, the company said.
“CU in Mongolia and Malaysia are becoming platforms for the Korean Wave. As the No.1 convenience store in South Korea, we will continue to expand our overseas market proactively to support Korean Wave industries by exporting K content,” said BGF Retail.
By Hong Yoo ([email protected])