By David Griner. For most musicians, getting featured in an ad can be a nice way to reach a bigger audience while making a bit of money along the way. But when your track is the foundation of an Apple ad, that can often mean becoming an overnight phenomenon. Raised in Kingston, Jamaica, and currently based in Los Angeles, Tessellated blends a wide range of styles, ranging from reggae and funk to hip-hop and jazz. Adweek caught up with Tessellated today as the ad was launching to learn more about the track, his musical style and how this partnership came together. Adweek: How did you first hear from the team behind the Apple ad?
He wrote 'I Learnt Some Jazz Today' while in college and revamped it for the AirPods spot 'Bounce'
To promote their new AirPods with wireless charging, Apple focuses heavily on music and the wireless design of AirPods, in a breezy way. In the video, Bounce features an AirPods user moving effortlessly through city streets, bouncing off of everyday objects. In a perfect combination of music and fantasy, turning an ordinary day into an impossible journey. In the film, a man who is tired and dejected, puts his best face forward before heading out the door. Instead, the gritty environment around him cushions his falls and helps him leap to new heights. In fact, almost all of the gravity-defying movement in the spot was made using only effects, but not CGI. The ground, however, was built six feet off the floor, to allow space for trampolines built into the sidewalks. Another trampoline is painted to look just like a real hole. For a scene where Bourgeois falls sideways beside a woman on a bench, two shots were merged into one.
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