The streaming giant has announced a new Afro Hub section that "celebrates and honors African culture and music. We're all familiar with Spotify 's African Heat playlist, the largest playlist for afrobeats on the global streaming service. If you remember, OkayAfrica took over African Heat earlier this year for our own curation. Well, the streaming giant has now announced a new Afro Hub section that "celebrates and honors African culture and music," a statement announces.
Where people listen
Username or Email Address. Remember Me. Spotify launched its Afro Hub in October , as a showcase for the music of sub-Saharan Africa, even though the streaming service is so far only available in South Africa in that part of the world. Music Ally Ltd.
Apple Music, previously available in only 13 African countries, including Nigeria, Ghana, Kenya and South Africa, will now be accessible in 17 additional African countries. As Apple increasingly pursues digital revenues globally, an expansion across Africa is a nod to changing digital media consumption habits on the continent. As far back as , Nigerians were already consuming more video content on mobile devices than television. And when adjusted for GDP per capita, four African countries are among the top 20 countries for average revenue per user for consumer e-commerce spending last year. By being more widely available in Africa, Apple is stealing a march on global rival, Spotify which is available in only five African countries Algeria, Egypt, Morocco, South Africa, Tunisia. Yet, Apple Music also faces a formidable rival in Boomplay, a Chinese-owned streaming service available across most of the continent.